Determining Damages in Business Litigation Lost Profits and Damage to Goodwill

    Lost Profits

  • Revenue versus Profit
  • Actual versus But-For Sales
  • Factors Affecting Sales
  • Marginal versus Average Profit

 

    Damage to Goodwill

  • Goodwill versus Future Profit
  • Valuation Methods
  • Adjusting Damages to Present Value
  • Tax Issues

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